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The Story of a New Apple (Called the SnapDragon)
Similar in some ways to Apple's iPhone 12, Cornell University has developed two new apples that reflect years of research and development. Read more >
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Why Our Root Beer Needs a New Label
A&W Root Beer tells us that it’s made with Aged Vanilla: Not necessarily. Read more >
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All You Could Ever Want to Know About the Subway Footlong
If you live in New York, the BMT is the Brooklyn Manhattan Transit system. However, to another group of Subway users, it means, “Biggest, Meatiest, Tastiest.” While Subway created the B.M.T. Read more...
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Why McDonald’s Cares About a Speedy Drive-Thru
For drive-thru speed, McDonald's believes that just 20 seconds can make a huge difference in taking customers away from competitors. Read more >
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Learn With Elaine: McDonald’s Speedy Drive-Thru
To compete against other fast food chains in a monopolistically competitive market,, McDonald's needs a speedy drive-thru. Read more >
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What We Can Learn From Ketchup and Mustard
Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use. Read more >
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All You Could Want To Know About Chocolate
When a crash in chocolate markets almost forced growers on two small islands to leave the industry, they changed how they competed. Read more >
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The New Chicken Sandwich Wars
With the 2022 battles in the fast food chicken sandwich wars, we have the traditional sandwiches from the 2019 war and new entries also. Read more >
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How We Can Fight Inflation Through a Hot Dog War
Because of competition between Sam's Club and Costco, shoppers can fight the war against inflation with a hot dog and soda combo. Read more >
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How To Think Outside the (Pizza) Box
Whether looking at pizza acrobatics or your local pizza restaurant, the goal of competition is product differentiation. Read more >
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